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Inter Milan, one of the most successful football clubs in Italy, has unveiled its new kit partner and set a record for annual sponsorship cost. The club announced that it had signed a multi-year deal with Adidas to become its official kit supplier, making it the first Italian club to do so. The partnership will see Inter wear Adidas' latest football gear on the pitch from next season onwards. In addition to this, Inter has also announced that it has set a new record for annual sponsorship cost, signing a three-year deal with Chinese electronics company Xiaomi. The agreement is worth €25 million per year and covers all aspects of the club's business, including marketing, merchandise, and digital content. Inter's new kit partner and sponsor have both been praised for their support of the club. Adidas has been a long-time sponsor of football teams across Europe, and its relationship with Inter is expected to be mutually beneficial. Meanwhile, Xiaomi is known for its innovative technology products, which could help Inter reach a wider audience through its digital platforms. Overall, Inter's decision to sign these deals is a significant move forward for the club. Not only does it bring in much-needed revenue, but it also helps to establish Inter as a leading force in the world of football. With the addition of its new kit partner and sponsor, Inter is well on its way to achieving even greater success in the future. |
